Social Media Content Leads

AidaPay is building a lean, high-performing social media team - and we are hiring two (2) Social Media Marketing Leads who can take light direction from our CMO and independently drive high-performing, entertaining short-form content that markets AidaPay and its products to a Nigerian audience.

These roles are hands-on. You won’t just “manage” content; you will create and lead execution end-to-end.

Role Responsibilities

Strategy & Brand

• Translate CMO priorities into weekly content themes and content ideas

• Own scripts, hooks, captions, and narrative clarity

• Ensure everything feels unmistakably AidaPay

• Decide what ideas are worth making vs. what gets killed early

Creation & Collaboration

• Create both video and statics, with strong graphic design skills, in collaboration with your fellow Social Media Marketing Lead

• Handle all aspects of content creation with your fellow Social Media Marketing Lead (conceptualising and planning, scripting, filming, directing, acting, editing, posting, analysing, interacting with audience)

• Step on-camera when needed, with confidence

• Act, narrate, or co-host content where useful

• Collaborate on execution choices

• Adapt scripts live during filming based on metrics knowledge and platform instincts

Performance & Optimisation

• Own platform performance (TikTok, Instagram, YouTube Shorts)

• Track what works and why

• Feed insights back into content before filming

• Decide formats, lengths, pacing, and trends worth adapting

Community Management

• Foster an online community for AidaPay, through our social media channels

• Respond to messages on all platforms promptly and effectively

• Respond to and interact with comments in a way that drives engagement - asking follow up questions, sharing comments on our stories, replying with more content, etc

• Excellent at remote communication

• Creative and innovative thinker

• Confident on-camera

• Skilled social media content editor (video/photo)

• Strong acting or on-camera skills

Bonus (Nice to Have)

• Email marketing experience

• Strong X (Twitter) and Facebook content skills

• Google and META ads experience